First, we listen.
The same eight steps run on every project. What changes is everything they produce.
- 01
Understand the business
What you sell, how you win work, what makes a good week and what makes a bad one.
- 02
Understand the brand
How you already sound and look, what you want to be known for, and what to leave behind.
- 03
Define what it must achieve
Enquiries, bookings, credibility, recruitment, or simply being taken seriously by bigger clients.
- 04
Create the concept
A direction designed around your business — structure, tone, imagery and commercial intent.
- 05
Show it before we build it
You see the direction as a designed page, not a description of one.
- 06
Refine it with you
Your comments sit against the concept. We revise, and every version is kept.
- 07
Build it
Approved direction becomes the real site, built properly and made to load fast.
- 08
Keep improving it
A site is a working asset. We keep shaping it as the business moves.
You see it before we build it.
Most disappointment in web projects comes from imagining different things. So we remove the imagining.
- 01
Brief
Your business, in your words
- 02
Concept
A direction, designed
- 03
Render
Something you can actually look at
- 04
Feedback
Your comments, in one place
- 05
Refinement
A new version — nothing lost
- 06
Approved
You decide when it's right
- 07
Build
Then, and only then, we build
The rule
Nothing gets built until you've seen it.
What it feels like.
Timings are indicative and depend on how quickly content, imagery and decisions come together — usually from your side, honestly.
Discovery
Week 1A proper conversation about the business, followed by a written summary of what we heard. If we've misunderstood something, we'd rather find out now.
Concept
Weeks 2–3A designed direction — structure, tone, imagery and the argument the site is making. Presented as something you can look at, not describe.
Refinement
Weeks 3–4Your comments sit against the concept. We revise into a new version. Nothing is overwritten and nothing is lost.
Build
Weeks 4–6The approved direction becomes the real thing: content, imagery, performance, search basics, and a launch you actually understand.
After launch
OngoingA site is a working asset. We keep shaping it — and if operational problems surfaced during discovery, that's a separate, optional conversation.
Six questions.
Answer these honestly and we can already do useful thinking before we meet.
- 01
What you do
- 02
Who you serve
- 03
Where you operate
- 04
What makes you different
- 05
What isn't working
- 06
What you want to achieve
Every project runs on the same spine.
Project
Brief
Concept
Render
Feedback
Approval
Build
Every version kept
v1 · v2 · v3
Feedback in one place
Against the concept
Approval is explicit
You decide